Social media enables two-way communication between your audience and brand. The channels you use need to resonate with your audience and showcase your product or service in the most effective way possible. Not all social media channels are created equally.
Social media is a two-way street that enables a brand to not only 'push out' content, but also to 'pull' content and gain a better understanding of their customers.
A few years ago while working in marketing I also studied to be a chef. Combining my two loves, I created my own brand, The Loving Cook. I really enjoyed creating healthy recipes and photographing my creations. With a significant following gained through my social media interactions on Twitter, Instagram, Tumblr, Pinterest and Facebook, I experienced first-hand the nuances of social media.
By repurposing content to suit my chosen digital channels, see Digital, I approached social media as another channel to communicate with my audience and articulated each interaction accordingly for the greatest impact.
The Loving Cook Facebook Page
The Loving Cook Instagram Page
The Loving Cook Pinterest Page