Campaigns often require juggling lots of moving parts and people. Or, they can be small solo endeavours.
Before starting any campaign or project, I ask a lot of questions and determine who the key stakeholders are. See my page on marketing.
Some campaigns are more product-specific or time sensitive. And each has a unique budget.
I've managed budgets that have included external suppliers such as creative agencies, photographers, printers, copywriters, digital agencies, and advertising agencies. I've also worked with in-house designers and content creators.
Here is a snapshot of some of the campaigns I've worked on over the years.
Monash University Course Guides
Project managed a range of Monash University's publications including the 2014, 2015 and 2016 course guides which remain a key student recruitment tool.
Monash University Brilliant Campaign
Assisted in the development of the Brilliant global advertising campaign by generating content and overseeing design applications.
Industry Engagement Ageing Publication
Managed numerous industry publications to increase research and business opportunities in aged care.
NAB Break Up Campaign
Delivered print and digital iterations of Clemenger’s award-winning NAB Break Up advertising campaign.
Managed the advertising and review of content to align with the Monash brand within the research-driven Monash Magazine publication, distributed globally to subscribers.
Monash University Corporate Brochure
Developed the University's corporate identity for the annual corporate brochure publication. Used as an ongoing tool to secure partnerships and funding opportunities with high-level stakeholders.
Monash University Brand Guidelines
Developed the Monash University visual style guidelines. Addressed brand positioning, brand architecture, brand values and design applications.
Monash University Student Global Photo Competition
Project managed a worldwide student photo competition that increased student engagement by 52%. Images continue to be used across the University via the Image Library.
Industry Engagement Mining Publication
Managed numerous industry publications to increase research and business opportunities in mining.