Your brand is everything. It's not a logo. It's your story. 

It's the personality of who you are and what you stand for. 

I've contributed to the development and creative roll-out of several brand identities and visual guidelines. I've worked with some very well-known brands to deliver projects that reinforce their brand positioning and vision. 

I enjoy digging deep into personas and fleshing out brand archetypes and themes.

Rather than finding visual guidelines restrictive, they create a framework within which to be creative and strategic while honouring a masterbrand and its unique position in the market.  More importantly, by paying homage to your brand story via a clever use of visual design, you can create consistency and a personality that resonates with your chosen target audience if done well.

Engineering Education Australia brand guidelines

Engineering Education Australia brand guidelines

Monash University brand guidelines

Monash University brand guidelines


Genuinely good branding involves an examination of every single way the brand, the product, and the experience is viewed.
— Stanley Hainsworth, Former VP Global Creative, Starbucks; Former Creative Director, Nike