I was recently in Milan, Italy and my husband and I visited the Fondazione Prada. At present they are showing the TV70: Francesco Vezzoli Guarda La Rai exhibition, a retrospective of 1970s broadcasts by Rai, Italy's national television channel, which at the time was seen as controversial.
Through emotion-packed visuals and audio we were reminded of the country's corruption and violence of the time, which the television news shared with the masses every day: uncensored and confronting.
We were shown heartbreaking footage of women fighting for their right to contraceptives and abortion in a largely Catholic and patriarchal country. Images of women of all ages fighting both for and against change.
Footage of iconic television stars, most scantily clad, always smoking, belting out colourful and sometimes comical musical performances. The 70s fashion was a fabulous decade to revisit.
Finally, we saw the emergence of sexualised broadcasting in Italy. The 70s, much like today some would argue, saw women's femininity celebrated or arguably objectified. Pop/shock fetish footage, bordering on pornographic, certainly left a few people hot under the collar.
The exhibition was provocative, challenging, artistic, beautiful. It was a slap in the face reminder that marketing, in other words, communicating with the world, can capture a momentous period in time.
The channels and ways in which we choose to share our points of view are a lasting reflection of our time lived. We have the power to say so much, sometimes with more than words.