Images can convey powerful truths.
Some painfully honest, like burning Kim Phuc during the Vietnamese war and some, a beautiful moment in time when parents clutch to their firstborn child for the first time.
The images that we share illustrate to the world not what we say, rather what we do. How we feel in a particular moment in time; what and who we like; where we are.
The camera lens is our perspective, more often then not, depicting moments in real-time thanks to mobile technology.
Context can often say more than words.
In 2017 visual marketing will continue to evoke the honesty that many of us seek in an overly-marketed world.
Some brands like Lorna Jane and Nescafé for example, are already tapping into the power of individuals as photographers and brand ambassadors. It's certainly a contagious form of engagement that seems to work when done well.
So as 2017 settles in get ready to smile for the camera and think about how you can use this medium as another channel for telling your brand story.