Not long ago I started my new job as Marketing Manager for an educator that offers public, online and in-house professional development to engineers and related professionals. Having worked for larger companies previously, I was looking forward to working in a small start-up-like environment.
I manage a small team of six or so that comprises of sales, design and marketing staff. My team is competent is some areas and show weakness in others. Managing a team again is a task in itself – performance reviews, WIP’s etc. By observing my team’s areas for improvement however, I’ve realised my own skill gaps.
Utilising marketing and IT teams to provide resources to sufficiently complete projects or campaigns in the past, in my current role – within a smaller team – I myself noticed that I should up-skill my digital marketing skills. In fact, I want to break down what ‘digital’ means in terms of outcomes and capabilities.
Not one to waste any time, I’ve enrolled in a digital marketing course at General Assembly that begins soon. This three-month long course will suck up any free time I have after work, nevertheless I’m excited to up-skill and feel this will help round out my marketing skills and ensure that I’m making the most of the metrics and opportunities that the digital marketing space offers and requires.